Bramble

2021 – 2024.
Lead Experience Designer. Managed a team of 3-4 other designers.

Bramble is a more human way to gather online. It has everything you need to create and customize your own virtual space for every kind of social gathering online.

People move seamlessly between conversations, run into friends, go for walks, and explore beautiful virtual worlds — for work, play, or special events.

“It’s like Zoom meets Animal Crossing.” – Reuters

“Bramble is the videoconferencing platform I wish existed at the start of the pandemic.” – Gizmodo

I led a team of designers to create social experiences, virtual spaces, and product features for Bramble.

I was responsible for design vision and execution, and plan the team’s goals and roadmaps. I established the world building pipeline, including version control and deployment to production, that was used to create the flagship line of virtual spaces and experiences for the product.

As the lead experience designer, I was a connector between implementation teams and the company goals. Our team’s output supports the efforts of our sales, community, and marketing teams.

I hired and trained designers to build a talented and diverse team. We designed with an eye for interaction, usability, clarity, navigation, and delight. Our team was responsible for the design process from end to end, including conceptualization, mockups, wireframes, grayboxing, implementation, testing and observation, iteration, deployment, managing releases, writing patch notes, and maintaining documentation. We collaborate across teams with art, engineering, sales, community, founders, and clients, to establish project specifications that meet the requisite business and design goals, client needs and production timeline.

Highlights

Led on design, documentation, and implementation of 30+ experiences and levels, enabling 350+ social events for subscribers, the company’s main source of revenue.
Drove subscriber value by designing prosocial experiences (song circles, art openings, group hiking paths, collaborative hidden object hunts, multiplayer mazes, trivia, speed networking, and more) that increased average session length over 3x when used.
Multiplied team value by designing and aligning teams to execute a themed world system that increased the output of the level design and art teams by a factor of 5x.