FANTAGE

Fantage was a beloved massively multiplayer online game and virtual world with millions of players (3+ million monthly active users).

I owned design vision and produced systems and content for millions of players. I designed core gameplay loops, metagame progression, engagement, and retention systems, driving subscriber value.

As the design team lead, I managed a team of 5 designers and liaised across teams within a studio of 50 people.

Shipped dozens of games, features, and events as lead designer or producer, including but not limited to:

Core Features (First-Time User Experience, quality-of-life and accessibility features, and redesigns for main game UI, World Map, and Price Tags)
Subscriber Value (Premium Monthly Gift, Premium Members VIP Lounge)
Prosocial Features (Actions, Emotes, Party Games, Gifting, Parades)
Metagame and Progression Features (Hall of Fame, Level-Locked Items, Medals)
Engagement and Retention Features (Bingo, Cosmic Crests, Daily Bonus, timed events)
Monetization Features (hard and soft currencies, durable and consumable goods, Limited Items, Rare Items, Vintage Classics, Vintage Gold, Lucky Bot)
In-Game Events (Fantage Anniversary Month, Fantage Cataclysm, Repeatable Events System)